Usedmobile4u is an online e-store that sells second-hand mobile phones at reasonable rates.
Background of Client’s Business
The client of UsedMobile4u sells second-hand mobile phones online. They have a website where they sell all the used mobile phones in better condition. They got in touch with me to boost their online presence in the E-commerce industry. It has never been easy to scale your business online. Especially e-commerce marketing and creating a brand’s digital presence is a bit difficult. However, with my 7+ years of experience, I helped them and achieved the client’s expectations.
Objective
My objective was to make it easier for them to create an online presence in the e-commerce industry where there is a lot of competition everywhere. I had to use the right digital marketing techniques to overcome the barriers and our strategists worked on it and planned out the techniques via which my objective was achieved.
Challenges Faced
Having my deep roots in digital marketing, I still faced some challenges while offering my services to them. Below are the challenges that I faced while serving them.
- Content Optimization
- Missing CTAs
- Poor Navigation
- No Quality Backlinks
- On-Page Errors
- High Competiton in eCommerce niche
- Optimizing Website Speed
- To keep my Digital Marketing Strategies aligned with the latest Google updates
My Planning
I’ve prepared the overall strategy as per the e-commerce industry’s competition. My target was crystal clear to help my client boost its online presence and thus I planned the strategies accordingly.
- Finding the right second-hand mobile keywords.
- Research How their website can get quality traffic.
- Paid and organic traffic.
- Website’s Internal Linking for better ranking in search engines.
- Organic Lead generation.
- Optimising GMB (Google My Business Page).
- Setting up Google Ads.
- Status tracking
GMB Work Strategy
While setting up Google my business, I created location-based pages for their business. This helped them in gaining business from the local market. I crafted optimized content for Google my business posts.
Our Strategies:
SEO Strategies
- Website Scanning & Audit
- Competitor Analysis
- UX/UI Recommendation
- Technical Analysis
Google ads work strategy
- Relevant Landing Page Creation
- Audience Setup
- Campaign creation
- Regular ads optimization
- Remarketing Setup
- Competitive keyword research for paid campaign
Our Results
As per my client’s feedback, it was in the very first month that his website got an immense amount of traffic. There was a boost in the revenue and sales from the first month. The same is still going on.
Here is the feedback ” In the first month of the work my website’s traffic and ranking increased. There’s been a boost in my sales. I would like to recommend his services”.
Here is how he got an increase in sales and website traffic.
There was an increase in their organic traffic from 8.6K to 12.8K, and they got to know where their target audience is more active. In addition, I helped them to understand from which top channels they are getting the majority of traffic.
Let’s have a look at the result of the keyword optimization strategy that I used for my client. They have been in the number one position in Google.
Used Mobile First position in the Google
