BeatRoute Innovations Pvt. Ltd is a CRM SFA software for field sales. They help you achieve your business goals on the ground and initiate collaboration between your field sales team, distributors, and customers to maximize sales output. They focus on creating technologies that go way beyond automation and digitization. Go for an AI-based mechanism for enhancing field sales.
Objective:
The goal of the campaign was to increase sales and conversion rates.
Challenges Faced
- Choose a keyword with commercial intent
- Bring relevant traffic
- Top rankings for category pages
- Increase sales
Our SEO Work Strategy:
To begin with, I’ve carried out a requirement analysis to understand client requirements in detail. Here is the SEO strategy I designed to help them increase their online presence in Google SERPs (Search Engine Result Pages) and achieve their business goals.
Website Analysis:
The process of increasing website traffic began with a complete website audit. Here I analyzed certain website elements, including the UI/UX, graphics, and website content. I aimed to identify the issues hindering the user experience on the website and eradicate them for better results.
It provides insights into the areas of the website needed to be worked on to increase the organic traffic to the website. It is the best starting point for the formulation of an SEO strategy.
Keyword Research:
Keyword research is the process of identifying and analyzing the words and phrases that people use when searching for information, products, or services on search engines like Google. It involves researching and selecting keywords relevant to a particular topic or industry in order to optimize website content, improve search engine rankings, and drive targeted traffic to a website.
Analyzing the Content:
It is necessary to improve keywords in the content of the website. I’ve analyzed the content of the website to find appropriate fittings for suitable keywords. We then set out to create fresh content to improvise the remaining keywords into the content of the website.
We set to analyze the content already present on the internet in that specific niche and identified the content gaps. We then created the content and optimized valuable keywords.
Competitive Analysis:
Competitive analysis is the process of identifying and analyzing competitors’ marketing strategies. It provides a marketer with the industry-specific trends and marketing tactics essential for achieving the desired marketing goals.
First of all, I identified clients’ direct competition. I’ve checked the whole website & learn about the secret marketing tactics they have been using to attract their target audience. I observed the data & prepare a custom marketing strategy for my client
Formation of the SEO Strategy:
There are several tactics I learned throughout the competition and SWOT analysis. This step required step-by-step documentation of these tactics. An SEO strategy is nothing but a compilation of essential marketing tactics for achieving desired marketing goals.
Implementation of the SEO Strategy:
At the beginning of the SEO campaign, we focused specifically on the long-tailed keywords. These were affordable and had not been targeted by a lot of competitors. It enabled us to experiment at the beginning of the implementation process.
During the first week of our implementation process, we optimized essential keywords into the meta tags to enable the search engine crawler to identify the relevance of the content and target the right audience. The next objective of the implementation process was to link our client’s website with relevant and authoritative websites.
I improvised a range of effective link-building techniques to link our client’s website to several authoritative and relevant websites. It provided positive signals to the search engine bots and added to the growth of the website on the search engine result pages (SERPs).
Shortly after the implementation of all these techniques, we noticed a gradual increase in website rankings. The website started ranking on the first page of Google for several keywords within the first 5 to 6 weeks of the implementation process. I also emphasized specifically the titles of the blogs and saw a sudden increase in the click-through rates on the website.
