In the dynamic world of Internet advertising, staying up-to-date with the latest changes and trends is crucial for a successful digital marketing strategy. An overall blog gives you a brief about the updates in the digital advertising landscape, offering effective solutions to navigate through the evolving challenges.
1. Similar or lookalike audiences
From May.1,2023 We’ll not be able to use similar ads option in Google Adwords
The existing campaign will still be in use till Aug. 1, 2023
What we can do / Solutions:
- For Conversion Discovery, Display, and VAC (Video Action Campaigns) start using optimized targeting.
- For Awareness & Reach Video Campaigns start using audience expansion.
- For Search & Shopping Campaigns start using smart bidding & performance max campaigns
2. Ended Expanded Text Ads
From June.30,2022 we were no longer to create expanded text ads
What we can do / Solutions:
- We’ll have to create at least one responsive AD in each AD group to improve the quality score
3. Linkedin Document Ads
Good for brand knowledge & lead generation
Examples: Submitting case studies, guides & reports
4. Google Audio Ads
Google audio ads available in GAds & DV360 expands the reach of your video campaigns.
Properties, where the ads will display, are Youtube music, Youtube audio, Nest smart speakers & podcasts
5. Shopping Cart Feature
Google has again started rolling out the shopping cart features as a default setting
More info: compatible with amazon & Shopify stores etc
6. Unable to target video campaigns
From May 2023 you are unable to add custom intent segments with keywords.
We’ve to explore other options like channels, etc.
7. End To Google Analytics
From July 1, 2023
SA360 Clients can get a one-time extension until July 1, 2024
We’ve to switch to (G4)
8. Placement exclusion available for Performance Max Campaigns
9.Yahoo & Taboola Partnership
30 yrs of partnership expected to generate 1bn USD$
From now onwards advertisers buying Yahoo native inventory exclusively through Taboola
The algorithm is expected to be more performance-driven. Taboola inventory will get better
