Increased SEO Traffic For UK Hair Transplant Clinic
Domain Shifted: From ukhairtransplant.co.uk To
https://www.surgerygroup.co.uk/hair-transplants/
“UK Transplant Clinic is the one-stop solution for hair transplants in UK locations, and having clinics in different locations in the UK.”
Background of our client’s business
UK Hair Transplant Clinic is known for providing treatments for hair loss. They even provide treatment for the replacement of lost hair. They offer unique treatment assurances and take the guarantee every treatment they do.
Objectives
This project came to me, and I had to build the online presence of UK Hair Transplant. They have clinics in every location of the UK, lacking a digital presence.
My objective was to make their online presence effective and revamp their existing website. My whole purpose was to find out the technical issues in their existing website and make it functional for the users. I primarily focused on how to increase their brand awareness and chalked out a clear plan on how to achieve it.
Challenges Faced
Streamlining the digital marketing strategy for the client’s hair Transplant business was a bit challenging. However, I still achieved it. Below are the challenges that I faced while working for them.
- Website Speed & UX/UI Issue
- Building Online Presence From Scratch
- Technical On-page Issues
- Major Competition in Health Niche
- Effective Link Building
- Underoptimized Content On The Website
- Brand Positioning
- No Call To Action Buttons
My Planning
I prepared the overall strategy & draft the plan to achieve an online presence for the client’s website.
See how I planned it as follows.
- Finding high-volume keywords for health niche
- Researching the traffic-generating keywords
- Bringing organic users to the client’s website
- Improving the keywords to make the website rank better
- Generating leads organically.
- Optimisation of GMB(Google My Business Page)
- Google Ads campaign set up
- Bringing paid traffic to the website
- Tracking the status of the paid lead set-up
My Strategies:
SEO Strategies
- Complete Website Audit
- Categorization Of Keyword Research
- Finding Gaps (No Optimized descriptions & titles are there)
- Categorized keyword research
- Spying On Competitors
- CTA Implementation
- UX/UI Recommendations
Google Ads Work Strategy
– Set Up a Google Analytics 4 Property
– Create Custom Audiences
– Set up GA4 Conversion
– Customize User & Event Data Retention
– Integrate Google Signals
– Connect GA4 to Google Ads
– Google Tag Manager Set Up & Management
– Custom Dimensions
– Content Grouping
– Events Set Up
– Audience Set Up
– Campaign creation
– Testing and troubleshooting
– Regular ads optimization
– Remarketing Setup
My Results
My results speak louder than anything, and my client’s review has motivated me for doing my best in the future onwards. As per my client’s feedback, he has seen the desired changes in the hair transplant clinic. Also, there is constant improvement in the ads and GMB page rank on SERP. It is because of the implementation of the right strategies. With these, there has been an increase in clinic visits and the queries of customers.
See the domain overview and SEO performance of the UK Hair Transplant Clinic.
Domain Overview
Authority Score: 19
Organic Search Traffic: 2.2K
Backlinks: 1K
Ad Copies Overview
