Why E-mail Marketing?
- Low cost way to increase sales
- Global reach: e-mail marketing knows no borders
- Great speed: you can reach thousands of high-quality leads within seconds
- Faster response than traditional way of marketing
- Allows for high level of personalization
- Easily measurable ROI
- Increases loyalty and trust among new and loyal customers
- Allows for sending highly targeted messages
- Strengthened branding
- Integrates well with your other marketing materials
- Interactive and viral in nature
- Increased website traffic
- Low-cost way to test the market
E-mail Marketing
- E-mail Campaign strategy and management
- Customized E-mail Graphic design and development
- Database development and maintenance
- ROI tracking and reporting
- E-mail newsletters
- List Growth & Community Building
- List Segmentation & Enhancement
- Strategy & Research
- Editorial & Promotional Planning
- Copy Writing & Content Development
- Design & Coding
- Behavioral & Customer Profiling
- Message Delivery & Deliverability Monitoring
- Cross-channel Integration
- Email Service Provider (ESP) or In-house Mailing Solution Evaluations
- Lead Nurturing & Direct/Up/Cross Sales
- Multivariate, A/B Testing & Program Optimization
Common E-mail Marketing Issues We Can Help You Solve:
- Improving the delivery rate, open rate, and click-through rate
- Quantifying ROI from email marketing
- Integrating social media with the e-mails campaigns
- Delivering the message to the right target audience
- Testing your e-mails in different e-mail systems and browsers
- Preventing your e-mails from going to the junk folder
- Adhering to CSPAN and anti-spam laws so your company is not blacklisted as a spammer
- Subject line validation
- Growing and maintaining your contact list
- Custom design of the e-mails according to your exact specifications
- Tracking performance